Recent Posts

This is going to be another ranting moment. But let me keep calm and be rational. I am a business owner of a creative agency which my livelihood depends on selling ideas and concepts. The service that a creative agency provides is pretty intellectual with all the designers using their brains to visualize their imaginations.

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I am quite fed up every time when I receive an email which makes lazy mistake. If you use email to communicate in your business, please at least test it before you send it out. I am sure everyone of us in marketing have read about email marketing or the do-and-don’t of email marketing, etc.

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We always talk about the cost of advertising. But have you ever thought about what is the value of the ads money? Recently I spent SGD 2,857.47 (approx. USD 2,117.26) for a month of digital advertising on LinkedIn and Google. Here is the result.

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Having a future-proof marketing solution looks sexy in presentation but when it comes to reality, we choose to follow what everyone is doing to play safe for our job.

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Let me introduce you a dream team. Van Gogh, Einstein, Jack Ma, and Karl Marx. They are the great minds who can inspire us for marketing today.

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I am a minimalist so I am going to keep this short. This is my years of experience summarized in one minute.

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It is predicted that in 2021, 52% of China’s sales will take place online. But do you know the online sales funnel in China is extremely short?

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The line of marketing has been a blurred divider for the traditional (I even feel irrelevant every time when I mention the term – traditional) marketing and the digital marketing (which is certainly NOT non-traditional). However, the shift of paradigm in marketing is more on the mindset, not the skillset.

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Can we have a future-proof solution for the event business? A general consensus is to pursue a hybrid solution. Common sense, right? We can have the best of the both sides. I have come across some hybrid event business frameworks but nothing is an actual deliverable. I have seen the event organizers developed a website, a marketplace, an online business directory to complement an physical event. Some go beyond the static catalog model and do live-streaming of the content. But all these are not new.

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